TCR World and life

11 “The first step in such an ambitious project is to lay solid foundations that can help to establish it for a long time to come. We just followed the successful experience that led to the global success of TCR. Back in 2015 we launched the TCR International Series to showcase the product and help spread the concept worldwide, which eventually led to the creation of many regional and national championships. It worked fine and the International Series was finally replaced by the WTCR that continued its mission thanks to the efforts put in by Eurosport Events. As we wanted to follow the same path and establish a World Series to launch ETCR on a global scale, it was the logical choice to license the rights to Eurosport Events, a strong media partner that has the potential to promote it the way we wish, placing PURE ETCR on the top of the ETCR pyramid we are building.” Eurosport Events has presented an innovative format for the PURE ETCR events. What is your opinion on this? “I like the idea. There are so many new features in their proposal, but they are all aimed towards promoting competition on the track. And this is the most important thing, because our project is all about motorsport. Their event concept is innovative and I’m sure that when competition will begin it will deliver exciting battles, and the fans will love it. I fully support the PURE ETCR format, although this will not showcase all of the ETCR cars’ potential. In fact, together with our technical suppliers we have worked to deliver a product that can last for sprint races having the same distance as TCR’s. But there will be occasions to show this.”