TCR World and life

5 PURE ETCR, the world’s first all- electric multi-brand Touring Car championship was recently launched in Paris. Promoted by Eurosport Events, PURE ETCR promises exhilarating battles that will unlock the incredible potential of high- performance electric vehicles. PURE ETCR brings together the spirit of on-track competition in its purest sense and the world’s most powerful Touring Cars to create electrifying on-track battles that will thrill motorsport fans and provide a brand-new platform for the biggest automotive manufacturers to showcase their latest electric production cars in the intense environment of the racetrack. Francois Ribeiro, Head of Eurosport Events, said: “ We are extremely proud to launch this new global series. For more than 60 years, Touring Car racing has been about showcasing the cars you can buy in the dealership within the high- pressure environment of the racetrack. Our aspiration was to build a new category using all the ingredients that make Touring Car racing a favourite with fans, while also promoting new electric technology that fits perfectly with our concepts of flat-out racing, wheel-to-wheel battles and high performance. ”