 
          
            5
          
        
        
          Awards and pride
        
        
          «Prize comes from the French word "pris" which
        
        
          meant price, value, worth, reward, and is referred to
        
        
          the part of the war spoils that are offered from the
        
        
          leader or kind to a courageous hero. La “Legion of
        
        
          Honor” (1802) was established for the first time by
        
        
          Napoleon for the most valiant soldiers, both official
        
        
          and simple soldiers. This kind of reward was particu-
        
        
          larly effective in motivating people to individual and
        
        
          collective acts of courage, and similar awards were
        
        
          introduced by the other armies, like the English “Vic-
        
        
          tory Cross”, the Prussian "Iron Cross", the Russian
        
        
          "Order of Saint George" and the American "Medal of
        
        
          Honour". During the World War II in Germany, Adolf
        
        
          Hitler had a tight and astute control over the military
        
        
          ranks and decorations, and also secretly assigned
        
        
          donations by giving land and money to the highest-
        
        
          ranked Generals. It was a deliberately calculated way
        
        
          to compromise the integrity of the highest ranks,
        
        
          creating divisions among individuals and preventing
        
        
          any kind of internal opposition. "Award" also has a
        
        
          French origin and indicates a public recognition, deci-
        
        
          ded after a long examination by a competent and
        
        
          independent panel which is external to the organiza-
        
        
          tion. "Prize" and "Award" are two different concepts.
        
        
          Certainly, all Dallara, myself and all the R&D engine-
        
        
          ers are happy for this "Award", this recognition. And
        
        
          individual or collective recognition, given by a panel
        
        
          of external experts is a clever way to direct people's
        
        
          competitive passion in a socially positive way».
        
        
          
            Andrea Toso