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As a start, let’s imagine having two years…

«Having two years to complete a project

would almost be a dream come true», explains

Casiraghi. «Of course, it depends on the car

and its category, but recently we are trying to

do it within six months. Tshe more time is

available, the more are the studies that you

can carry on. The starting point also depends

on the customer. What is the budget? What is

the performance ‐ it always goes quite along

with the budget ‐ that the car must reach? We

have to understand what type of car is

needed. Starting from the performance, we

decide what set of rules to follow and if we

will follow them entirely. Once we set this

parameters, we can decide to retain some of

the components from similar projects: for

example, the Formula Toyota car, that races in

New Zealand, has the same carbon tub of a

Formula Abarth. By doing things this way,

there might be more money to invest on

aerodynamics, on the car systems and

electronics. There are also customers that

have a clear idea of what to expect technically,

like Toyota, and Jonathan Palmer for the

British F.4. They just tell us the expected

performance and say: ‘do what you have


What is your favourite solution?

«From our point of view, the ‘Do what you

have to’ approach is more simple. We know

what we have and what we can get from it. If

at the end though, it turns out it is not what

the customer expected, negotiations might

start. I have to say that we never had to face

such serious problems, but in this case the

customer doesn’t have any idea of what he

will be presented until it happens. So in the

case of the last two projects developed by

Tatuus, we set some mid‐term deadlines and

meetings so the satisfaction could be


Ok, so the deal is signed. What now?

Eugenio Bardoscia:

«In order to give the

customer an idea of the car, we start

sketching immediately. At this moment, the

customer can join directly to give suggestions,

also in terms of the styling, to tell us how

aggressive he wants the car lines to be.

Let’s put ourselves in the customer’s shoes…

he has to sell the product and, of course,

a car that looks closer to the ones used in the

upper categories has more appeal compared

to something more conservative, albeit

equally performing. This stage happens before

the start of the actual design work and it

provides the customer with a clearer idea of

what to expect».